Minnesota Vikings

The new Minnesota Vikings’ stadium is nothing short of epic. We sought to create a fan and user experience of heroic scale, activated by Viking themes. 

Dramatically set within an artfully-suggested heave in the ice, this lifesize replica of a Viking langskip stands as a monumental welcome to both the stadium plaza and gateway to the sub-terra Viking Pavilion below its hull. A natural gathering place, the Langskip draws fans both as a photo opportunity and with a host of engaging features, including an interactive app that creates one’s family Viking banner upon the Langskip’s sail. The Langskip sail is also a prominent, flexible canvas for projecting sponsorship branding.

This is how it turned out.